Our team


David Neal, Ph.D

Founder and Managing Partner of Catalyst Behavioral Sciences, David holds a Ph.D. in psychology from the University of Melbourne and has published extensively in the areas of behavior change, attitudes and motivational processes, and consumer and social decision making. In the commercial world, his background has emphasized health interventions, new product development, product defection and retention, and the use of surveys in litigation.

David has particular expertise in two areas:

  1. Survey research in trademark, false advertising, and patent litigation
    David has conducted hundreds of surveys in connection with issues around trademark confusion, genericness, secondary meaning, fame, consumer deception, patent infringement, and apportionment of feature value. On more than 50 occasions, he has testified as a survey expert in federal court proceedings, the National Advertising Division (NAD), and the International Trade Commission (ITC).
  2. The formation and change of consumer and health habits David has published extensively on this topic and consults to Fortune 100 companies and the US Government on methods for changing and forming habits.

David's academic research has been featured in a range of media outlets, including The New York Times, The Wall Street Journal, USA Today, Time Magazine, The LA Times, The Australian, The Independent, ABC News, Fox News, and MSNBC. He has also appeared on BBC Radio, CBC Radio in Canada, NPR in the US, German National Public Radio, and CBS News, among others.

Research Team

Connie Rodman, M.S.
Connie is is Catalyst’s senior research consultant who has extensive experience in litigation survey programming and fielding, data analysis, and report development. Her health behavior change research is guided by over a decade of practice as an occupational therapist in a variety of settings. 

Cary Anderson, Ph.D.
Cary is is Catalyst’s behavioral scientist with a Ph.D. in Marketing from the University of Pittsburgh. Her academic research examines the impact of visual design on consumers' thoughts, emotions, and behaviors. A former cartographer, she enjoys creating as well as researching graphics—in particular, she has a passion for helping organizations express their values and capabilities via their visual communication materials.
Roger Saumure
Roger is Catalyst’s marketing Ph.D. & a student at the University of Pennsylvania's Wharton School. His research focuses on consumer behavior and judgment and decision-making. In one line of research, Roger studies how people interact with and use new technologies (e.g., Artificial Intelligence). He also studies retailing, product assortment, variety-seeking, and brand loyalty. To study these topics, Roger uses a range of methods, including surveys, field studies, and augmented reality.  
Daniel Reich
Daniel received his B.A. in Psychology from UNC-Chapel Hill and is currently a doctoral student in the Department of Sociology at Duke University. His research focuses on the relationship between moral and political ideologies and their influence on cooperation and prosocial behavior. Methodologically, he is interested in scale development, experimental design, and survey research. 
Penny Scudder
Penny is Business Manager for Catalyst Behavioral Sciences and Daniel Epstein & Associates.  Her work focuses on general office administration, executive support, contract review, bookkeeping, accounts payable/receivable, and vendor/contractor set-up.


Academic Fellows

Dan Bauer, Ph.D.
Dan is a quantitative psychologist, is a Professor in the Department of Psychology and Neuroscience at UNC-Chapel Hill, where he serves as the Director of the L.L. Thurstone Psychometric Laboratory. His academic research centers on the statistical modeling of negative social and health behaviors, with a broad focus on latent variable models (e.g., factor analysis, structural equation modeling, item response theory, latent class analysis, mixture modeling) and longitudinal data analysis (e.g., multilevel models, latent curve models, survival analysis). He has published over 100 peer-reviewed papers and led grants from the National Science Foundation and National Institutes of Health. Through an online training platform he co-founded, CenterStat.org, he has taught quantitative methods to over 10,000 researchers worldwide.
Claudia Townsend, Ph.D.
Claudia is Associate Professor of Marketing at the University of Miami’s School of Business Administration. Her research interests include judgment and decision making, aesthetics and product design in consumer choice, behavioral decision theory, self-identity and prosocial consumer behavior.

Juliano Lauran, Ph.D.

Creative director

Asaf Mazar, Ph.D.
Asaf is a behavioral scientist and postdoctoral research fellow at the Wharton School, University of Pennsylvania. He studies how people build and break habits, as well as how to shape behavior using friction, or seemingly-small external barriers. His research uses a diverse range of methods, including field experiments, experience sampling, geospatial analysis, and surveys. His work has been published in top academic journals (Proceedings of the National Academy of Sciences, Psychological Science) and media outlets (Washington Post, Forbes, Fortune, Time, Financial Times, CNN).

Industry Fellows

Daniel Epstein, M.B.A
Principal of Daniel Epstein & Associates, LTD, a consultancy specializing in marketing and innovation. Previously, he was the Harley Proctor Marketing Director at Proctor & Gamble, where he managed and built some of the world’s best-known brands. 

Craig Wynett, M.B.A





Miami, FL

© 2024 Catalyst Behavioral Sciences

All Rights Reserved