Litigation Surveys in Trademark, Patent, and False Advertising Cases

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Dr. David Neal, Catalyst’s Managing Partner, is a leading testifying survey expert in court cases concerning trademarks, patents, and false advertising. He has testified more than 50 times in federal proceedings. He has also published on survey methodology and design issues in litigation surveys.

David has been retained by a wide range of clients including Adidas, Apple, Breitling, Delta Airlines, the Federal Trade Commission, Fiat Chrysler, Netflix, Samsung, the State of Arizona, Tory Burch, and U-Haul. He has also worked with a wide range of law firms including DLA Piper, Kilpatrick Townsend, Kirkland & Ellis, Debevoise and Plimpton, Fross Zelnick, and Wilmer Hale. 

His expertise in litigation surveys includes: 

  • Association/dilution
  • Likelihood of confusion
  • Fame
  • Genericness
  • Secondary meaning/distinctiveness
  • False advertising
  • Patent infringement 
  • Patent feature valuation/apportionment
  • Class actions
  • TTAB surveys
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For more information

Neal, D. (2022). Psychological considerations in designing trademark and false advertising survey questionnaires. Shari S. Diamond & Jerre B. Swann (Eds.) Trademark and Deceptive Advertising Surveys: Law, Science, and Design, 273-290.

Contact

DAVID NEAL, PH.D. - MANAGING PARTNER

PENNY SCUDDER - BUSINESS MANAGER

OFFICES

Miami, FL

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