Litigation Surveys in Trademark, Patent, and False Advertising Cases
Dr. David Neal, Catalyst’s Managing Partner, frequently acts as a survey expert in federal court cases, typically concerning trademarks, patents, and false advertising. He has testified more than 50 times in federal proceedings and has been retained by a wide range of clients including Adidas, Apple, Breitling, Delta Airlines, the Federal Trade Commission, Fiat Chrysler, Netflix, Samsung, the State of Arizona, and Tory Burch. David has also published on survey methodology and design issues in litigation surveys.
David has extensive experience designing, conducting, and reporting litigation surveys. He also acts as a rebuttal expert and has a detailed scientific and practical understanding of multiple survey formats, including:
For more information, see:
Neal, D. (2022). Psychological considerations in designing trademark and false advertising survey questionnaires. Shari S. Diamond & Jerre B. Swann (Eds.) Trademark and Deceptive Advertising Surveys: Law, Science, and Design, 273-290.
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