Understand, predict, and change behavior
Catalyst Behavioral Sciences is a boutique consulting firm specializing in the application of scientific survey methods, behavioral science and advanced statistical modeling. We use these tools to understand, predict, and change people’s perceptions, choices, and actions in the consumer and health domains.
Our services
Litigation Surveys in Trademark, Patent, and False Advertising Cases
Dr. David Neal, Catalyst’s Founder, works with leading U.S. law firms as a testifying survey expert in litigation concerning trademarks, patents, and false advertising. He has extensive experience testifying in federal court, the NAD, and ITC.
Consumer Behavior and Marketing Science
Catalyst provides consulting and research services based on behavioral science to companies including Intel, Microsoft, P&G, Bayer, and Kenvue. Our research strengths include market segmentation, behavior prediction, habit change, implicit measurement, advertising effectiveness, and product innovation.
Health Behavior Research
Working for the World Bank, USAID, the U.S. Centers for Disease Control and Prevention, and the Bill and Melinda Gates Foundation, Catalyst conducts innovative behavior change research addressing pressing global health problems.
Contact
DAVID NEAL, PH.D. - MANAGING PARTNER
PENNY SCUDDER - BUSINESS MANAGER
OFFICES
Miami, FL
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